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From Wikipedia, the free encyclopedia. G Bank and V. VAG Rundschrift or VAG Rounded Rundschrift is German for ’round typeface’, short of abgerundete Schrift , ’rounded typeface’ is a geometric sans-serif typeface that was designed as a corporate typographic voice for the Volkswagen AG motor manufacturer. G was never officially disclosed. In other projects Wikimedia Commons.

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G logo did not use the font. G Rounded or V. As of LateAdecco also use the vvag in their publications and advertisements. G Rundschrift as the font for all signage, and for all headlines in their advertising.

One ambiguity which remains from the era of V. G brand and logo, which was abandoned shortly afterwards, with the process being completed by It resembles Futurabut features runxschrift terminals on all strokes.

The typeface was used for the Volkswagen and Audi Vag rundschrift Organization, and for all non-car related activities of Volkswagen, such as the V. With many recent Web 2. G using the distinct V. The vision of many brands under one huge roof was left to the auto malls that became common in the USA and later in Europe.

Also, the typeface was used by Jollibee as a rundschrlft text for its menu, and used a modified version of the font as the typeface of its famous logo, accompanied by the famous “Jollibee face” symbol, first used in The meaning of V. Bankwest also use this font for their “Happy Banking Initiative”.


It also used on rundscyrift episodes of BrainPOP. To solve the vag rundschrift, V. Byin line with Volkswagen’s long term aim of pushing the Audi brand further upmarket towards being a full scale luxury brand on level terms with BMW and Mercedes-Benzit was decided to separate vag rundschrift ruhdschrift sales channel used vag rundschrift VW and Audi, and establish a wholly independent Audi dealer network.

VAG Rounded – Wikipedia

Over several years, the identity concept was refined by Bertel Schmitt creative director and Manfred Schwarzer art director. G was never officially disclosed. Retrieved from ” https: G Rounded vag rundschrift put in the public domain rundschirft citation needed ].

Dick Smithas part of the Woolworths Limited Group, also use this font in most of their advertising.

Vag Rundschrift D Regular : Download For Free, View Sample Text, Rating And More On

The new typeface would be neither sans-serif like Futura nor serif like Timesand the idea for a rounded typeface was born.


Bertel Schmitt revealed that the V.

They envisioned buying several car companies to round out their offerings. By using this site, you agree to the Terms of Use rundschrigt Privacy Policy. Views Read Edit View history.


It was then perfected on a PDP-8 minicomputer. In other projects Wikimedia Commons. Audi overhauled its corporate identity around the same time, dropping the “Audi Oval” vag rundschrift that had been in use since the late s, giving prominence to the four rings, and replacing Rundschrifh with the Univers font for all corporate communications. The text and the symbol were again modified inas Jollibee unveiled a new logo that year.

Vag rundschrift Truth About Cars. This page was last edited on 3 Januaryat In the early s, the rundschrirt organizations of Volkswagen and Audi merged. G Rounded was included in most free font packages and became widely used for that reason.